Although, at the present time, there is still a place for brochures in your marketing armoury, how long will it remain open? It looks suspiciously as though their days could be numbered if you have a look at customer behaviour in other arenas.
But despite effort in removing, it seems that print is coming back into fashion. Businesses, especially smaller ones, are seeing the need. Sure, the web and internet marketing your business with print would still be used but they've realized that not all clients today want to communicate through email or do shopping. There is still a large percentage.
It is cheap enough nowadays, to do newsletter printing. Print shops, for instance, provide cost discounts and special promos on their services. A good example is printing discounts. They can cut down the cost for you, if you order in quantities. What is best is that they can deliver your order . They frequently have quick turnaround time due to the modern technology and equipment they use.
Unique Selling Proposition or your USP replies that question that is most critical. You've probably heard or read about the importance of having a strong, clear USP, In case you have studied business for very long. It doesn't require much surfing on the internet to see that companies listen. Most understand that they need a USP, they just don't know how to develop one.
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So I'd suggest that print marketing does still have a place, but you have to make sure it is designed to sell as opposed to inform. After all that's the whole point of marketing materials isn't it?